Ways to Get Your Website on Google’s First Page (2023)

Summary: There is an art to getting your site displayed on Google’s first page, and it isn’t easy. Learning how to improve and optimize your website will help.

Now that most of us have internet-connected devices in our pockets at all times, Google has become many people’s primary source of information, with over 3.5 billion searches per day. As a result, however, Google’s search results have also become a very crowded environment.

With so many businesses vying for prominence on this search engine, it is difficult to land your company website on Google’s first page. Successfully getting there requires a combination of art, knowledge, and technology.

Why is the First Page of Google So Important?

When some Google searches provide dozens of pages of results, getting your website to appear on the second or third page might seem good enough. However, there are three good reasons to focus on the first page specifically. First-page Google results enjoy:

  • Outstanding Click-Through Rates. The click-through rate, or CTR, measures the percentage of people who click on the link to your website when they see it. The first five organic results have a CTR that ranges from 7.5% to 34%. From the second page onwards, though, the CTR could fall to 0.5% or lower. The higher you rank, the higher you can expect your CTR to be.
  • Excellent Exposure. Google’s Snippet feature displays chunks of text from top-ranking websites right at the top of the search results page. If your website is featured in this prominent spot, it will be impossible for searchers to miss. Your site will also immediately gain more credibility since the placement implies it has authoritative and reliable information.
  • Higher Traffic. Website traffic refers to the number of visitors a site receives. The sites on the first page of Google’s results receive 71% of all search trafficon this engine, so securing a high rank will also win you more page visits.

How Does First-Page Ranking Benefit Your Business?

Not sure how the impact described above translates into tangible benefits for your business? Getting your site onto Google’s first page:

(Video) Easily Rank Your Local Website On The First Page of Google Search in Under 10 Minutes Free

  • Improves Your Visibility. First-page websites get seen by exponentially more people than sites that don’t make it to this position.
  • Generates More Quality Leads. Users who search for something specific often have a high purchase intent. If you can rank well for the search terms these people use, you can luresales-ready leads to your site and convert them quickly.
  • Increases Engagement. Google displays a wealth of information on top-ranked business websites, including store hours, a map of your location, and additional information under the ‘People Also Ask‘ section. This gives people many other ways to engage with your brand right on the search results page.
  • Boosts Website Traffic. Higher traffic is a highly desirable development for your business. The more users visit your site, the more chances you will have to convert them into paying customers.
  • Increases Your Industry Authority. Google reserves its top ranks for sites that it considers to be authoritative sources full of reliable information. If you can get your website to rank well, it will be perceived as a significant touchpoint for news, data, and commentary related to your industry.
  • Builds Consumer Trust. Google’s algorithms are designed to weed out low-quality spam sites on behalf of users. Getting your website on the first page will prove to consumers that your business is legitimate and trustworthy.
  • Builds Your Audience. Getting to the first page of Google results requires plenty of high-quality evergreen content. This type of content is timeless and always relevant to users, so you can expect to see consistently high traffic growth alongside the growth of your archives.
  • Accelerates Your Sales Cycle. Users who visit your site looking for quality information have already entered the top portion of your sales funnel. Now that they have had this initial contact with your business, you can target them with tailored content to move them further down the funnel and eventually convince them to make a purchase.

Using Your Website to Work Toward Top Ranks

Ways to Get Your Website on Google’s First Page (1)

Your website is your number-one tool to reach higher Google search placements. The process of fine-tuning your website to Google’s ranking requirements is called search engine optimization, or SEO.

SEO is usually not done on a site-wide basis. Instead, the focus is placed on optimizing each page over time. The pages on your site can be tweaked to rank well individually, which will then contribute to your site’s overall authority and reputation on Google. To do this:

Choose Your Keywords

Keywords are the words or phrases that make up the search queries you want to rank for. Your website should target a wide range of keywords that are relevant to your industry, products, or brand. Each page should have its own list of target keywords to avoid having multiple pages competing against each other. Using a keyword research tool or speaking with an SEO company can help to identify high-volume, low-competition keywords. These are the ones that will give you the best chances to reach a high rank.

Tell Google What Your Keywords Are

Google will better understand your SEO approach if you use specific technical tags to tell it more about your keyword strategy. The keywords should appear in:

(Video) How To Rank #1 on Google in 4 Minutes

  • Your Meta Tags. Your meta title (the title displayed both at the top of your page and the top of the search result for your website) and your meta description (the summary that appears below a page’s title in the search results) should showcase the primary keyword for each page.
  • Your URL. Incorporating keywords into your URL not only helps Google understand what your website is about but also signals to users that your site is straightforward and trustworthy.
  • Your Alt Tags. Alt tags, or alternative text for images, let Google understand the visual content of your site. The search engine cannot factor your site’s images into its ranking algorithm without these written descriptions. These tags are also useful for users with disabilities who cannot see or process the pictures.

Write for Human Readers

The ultimate purpose behind Google’s search ranking system is to get relevant information to human users as quickly and efficiently as possible. Your website will only rank well if you offer readers high-quality information that is informative and highly relevant that interests them. Share your in-depth knowledge about your industry, and opportunities to incorporate keywords will come naturally.

Emphasize Your Location

One of the main reasons people use Google is to find shops, eateries, and other businesses in their local area. Be sure to mention the city (or cities) in which your company operates so your website shows up in searches for users in your geographic area.

Optimize Your Site for Mobile Browsing

Since most searches are now performed on smartphones and tablets, Google uses mobile-first indexing to determine its search ranks. Mobile-friendly design is an absolute must for a high-ranking website. Responsive design allows you to accommodate browsing on any device, regardless of screen size, easily. You can also create a separate mobile-optimized version of your site if you would like to.

Focus on Creating an Excellent User Experience

Along with mobile optimization, you should also create a stellar user experience in other ways. Your website’s design should be distinct and engaging, easy to navigate, and incorporate clear calls to action to help users find what they were looking for on your page. These measures will keep users on your site for longer, which signals to Google that your site is useful and deserves a high rank.

Improve Your Core Web Vitals

Core Web Vitalsare part of Google’s user experience metrics introduced in 2021. They measure three specific areas of your site: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Understanding why these factors matter and how you can improve your scores will help boost your SEO results.

(Video) SEO for Beginners: Rank #1 In Google (FAST)

Get an Extra Boost by Optimizing Your Listings

Online business directories can significantly improve your website’s search ranks and drive more organic traffic to your business. Here is how to make the most of this opportunity.

Create a Google My Business Profile

Google My Business, or GMB, is an excellent tool for local businesses to promote themselves online. Claim and verify your business’ profile to get started using this versatile platform.

Optimize your GMB Profile

An optimized GMB profile will show up on many more searches than a bare-bones one. It will also give users a much better impression of your business. To make your profile look its best:

  • Complete all fields in your listing. The more information you provide, the better.
  • Keep your NAP consistent. Your NAP is your business name, address, and phone number. Be sure to use the exact same information for your business every time it is called for with no abbreviations or shorthand. This helps Google and your visitors understand that all of this data belongs to the same company.
  • Update your information as needed. If your business keeps different holiday hours or changes its phone number, be sure to note these changes on your GMB listing.
  • Upload photos. Photographs of your business help round out your listing and give leads a better idea of what to expect when they visit you.

Create New Listings on Other Platforms

Google My Business is the biggest and most relevant directory, but there are plenty of others that you can use as well. Some are generalized, such as Yelp, while others are specific to certain industries like HomeAdvisor. List your business on as many of them as you can, using information that is consistent with your GMB profile each time.

Collect Customer Reviews

Reviews from real customers are powerful proof of your business’ appeal. Encourage your customers to leave you a review on Google My Business, Yelp, Facebook, Trustpilot, or any number of other sites where your business is listed. To do this, consider offering a small incentive like a discount on their next purchase.

(Video) How To Get High Rankings On Google Without Any Effort (FAST)

Use Paid Google Advertising for a Stronger Start

All of these methods will take you a few steps closer to becoming a first-page website, but there is a catch: this will not happen overnight. Achieving high search ranks organically takes time, often demanding months of input before you see results. The many benefits of first-page rankings mean this endeavour is still worth the effort, but what do you do when you need more immediate improvements?

Pay-per-click ads, or PPC ads, offer a convenient solution to this problem. These ads appear at the top of Google’s search results pages for specific keywords. Then, every time a user clicks on one, the company that placed the ad pays a small fee to Google for the ad placement.

Google ad placements must be carefully chosen to ensure they are cost-effective and face little competition for the handful of top positions. It is good to use aprofessional ad agency, like WSI Comandix,if you want to employ this strategy to promoteyour company’s website.

Take Your Business to the Top with Our Outstanding SEO Services

With some work, some time, and a winning strategy, your website will eventually make it into Google’s first-page results. You can speed up this process considerably by contracting digital marketing services from a leading SEO company.

WSI Comandix has assisted a diverse range of companies across the GTA to achieve higher ranks on Google’s search pages. We put our expert strategiesand extensive digital marketing skillsets to work for our clients to get them the SEO results they want. Contact us for more details on how we can help you gain more exposure on the world’s most popular search engine.

(Video) How To Rank Your Blog Website on Google's First Page | Website SEO Trick With Google Search Console

Also Read:

  • SEO Trends to Watch For in 2021
  • What Is Local SEO And How Can It Help
  • Importance of Google and Bing Places listing in Local SEO
  • A Complete Guide to Creating an Effective Local SEO Strategy


Why am I not on the first page of Google? ›

If your website or freshly added webpage is very new, Google may not have indexed it yet. It can take up to four weeks for brand-new content to appear in search results. Give your website some time to build traction.

How do I make my website top hit on Google? ›

7 Key Steps to Climb to The Top of Google Search Results
  1. Determine the Words You Want to Compete For. ...
  2. Optimize Your Website for Your Focus Keywords. ...
  3. Develop an Ongoing Website Content Strategy. ...
  4. Implement a Blog Strategy. ...
  5. Sign Up for Google Authorship. ...
  6. Go After Quality Links. ...
  7. Analyze, Refine, and Repeat.
Jun 12, 2014

How hard is it to get on the first page of Google? ›

Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.

How do I get noticed on Google? ›

15 Ways to Make Your Website More Visible on Google
  1. Target your website pages for keywords.
  2. Structure your web pages for Google search.
  3. Create more pages.
  4. Get on online directories.
  5. Get verified by Google.
  6. Use compelling page titles.
  7. Work with influencers.
  8. Create quality content.
Nov 17, 2020

How long does it take to rank on first page of Google? ›

According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.

How do I get my website to show up in searches? ›

Here are the main ways to help Google find your pages:
  1. Submit a sitemap. ...
  2. Make sure that people know about your site. ...
  3. Provide comprehensive link navigation within your site. ...
  4. Submit an indexing request for your homepage. ...
  5. Sites that use URL parameters rather than URL paths or page names can be harder to crawl.

How many people only look at the first page of Google results? ›

75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google. You can't afford to be ranking on the second, third, or fourth page. You just won't get the clicks and traffic you need to make SEO worth your time and money.

What percentage of clicks account for 1st page search results? ›

The #1 Result In Google Gets 27.6% of All Clicks

In fact, only . 63% of Google searchers clicked on something from the second page.

How much does it cost for SEO? ›

SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

How much does it cost to rank first page of Google? ›

I'll start with the one word answer to the question, “what does it cost to get your website on Google?” FREE! It doesn't cost anything.

What is the easiest way to get into Google? ›

  1. Self-reflection. While we're sure you're ready to dive into the depths of the job search, we recommend starting with an often-overlooked first step: focus on you. ...
  2. Job searching. ...
  3. Your resume. ...
  4. Apply online. ...
  5. Interviews. ...
  6. Decision and offer.

How do I rank high in SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How can I get fast traffic to my website? ›

Try the following approaches to learn how to increase website traffic.
  1. Optimize your content with keywords. ...
  2. Create targeted landing pages. ...
  3. Craft engaging, high-quality content. ...
  4. Use digital ads to promote your site. ...
  5. Boost your local search reputation. ...
  6. Send emails that link to your website.

How do you get popular searches? ›

Google Trends
  1. Google is one of the most visited websites in the world, so finding the most searched items on Google is the single best way to know what people are searching for. ...
  2. The Daily Search Trends section, in particular, is where you'll find today's trending web searches.
Aug 5, 2022

Does Page Speed affect Google ranking? ›

The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google's Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

How do I get my website on Google front page? ›

5 tips for getting on the first page of Google search
  1. Perfect your user experience. ...
  2. Set up your Google My Business profile. ...
  3. Create valuable content. ...
  4. Earn and build high-quality links. ...
  5. Use social media to your advantage. ...
  6. Google Search Ads. ...
  7. Google Shopping Ads.
Aug 16, 2021

What is a good Google PageRank? ›

A PageRank score of 0 is typically a low-quality website, whereas, on the other hand, a score of 10 would represent only the most authoritative sites on the web.

Is my website searchable on Google? ›

Making sure that Google has crawled and indexed your website is an important first step in your SEO efforts. Go to google.com. In the search box, type site: followed by your website address. If your website appears, you're all set.

How do I get my website on all search engines? ›

Log in to Google Search Console, hit “Sitemaps” on the left menu, paste in your sitemap URL, then hit 'submit. ' Sidenote. You'll need to have added and verified your website in Google Search Console to do this.

How does my website get found on Google? ›

Google automatically looks for sites to add to our index; you usually don't even need to do anything except post your site on the web. However, sometimes sites get missed. Check to see if your site is on Google and learn how to make your content more visible in Google Search.

Can you pay to be at the top of Google? ›

You can bid on search terms with Google, and that will put your ad at the top of the page, but ads and search ranking are not related. So to answer the question of can I pay to rank higher on Google?, the answer is no.

How often do people go to page 2 of Google? ›

In fact, according to an analysis of 4 million Google search results, just 0.63% of people click on the second page of Google search results (Backlinko, 2022). Chances are, if users can't find what they're looking for on the first page, they'll end up changing their query instead of clicking to the second page.

Does 95% of search traffic go to the first page of search results? ›

First-page results attract 95% of search traffic

An incredible 95 percent of search traffic goes to first-page results on Google and other search engines, so making page one is essential. And yes, you still want to rank as high up on that first page as you can.

How many clicks does position 1 get? ›

Google Position 1: Click through rate of 43.32% Google Position 2: Click through rate of 37.36%

Which No 1 position in Google gets 33% of search traffic study? ›

Analysis of the study data revealed that the first position on an average Google search engine result page (SERP) garnered about 33% of Google search traffic. To study how much traffic each position commands, Chitika Insights examined millions of online ad impressions.

How do I get Google search to show me 100 results per page? ›

With one click, you can open all Google search results in other tabs. Instructions: 0. When searching, go to the "Settings" page and select "Search Settings". In the "Search Results" tab under "Results on page" select " 100 ".

Can I do SEO on my own? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

How long does it take for a new website to get traffic? ›

In Short: Have Patience

It will take time—roughly six months—for a new website on a new domain to gain traction on the search engines without any marketing efforts to help push it along. A strong and well-balanced strategy can help you to see results sooner and get results that are longer lasting.

What is better Google ads or SEO? ›

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business's online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are the 3 pillars of SEO? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

Which is the most powerful SEO tool? ›

Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users.

How long does it take to get on the first page of Google? ›

According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.

How do I get my blog on the first page of Google? ›

List your blog on search engines
  1. Sign in to Blogger.
  2. In the top left, choose a blog to list.
  3. From the menu on the left, click Settings.
  4. Under "Privacy," turn on Visible to search engines.

How do I view Google Analytics on one page? ›

View Pageviews of Your Single Page Site in Google Analytics

To view the data, navigate to Behavior » Site Content » All Pages. You'll find the anchor links tracking data along with other pages' data. That's it!

How many people don't go past the first page of Google? ›

75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google. You can't afford to be ranking on the second, third, or fourth page. You just won't get the clicks and traffic you need to make SEO worth your time and money.

How can I improve my website SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

Which blog is best for SEO? ›

Top SEO Blogs To Follow In 2023
  • Google Search Central Blog. 572 votes Vote Now. ...
  • SEMRush SEO Blog. 413 votes Vote Now. ...
  • Search Engine Land. 310 votes Vote Now. ...
  • Moz Blog. 259 votes Vote Now. ...
  • Ahrefs Blog. 288 votes Vote Now. ...
  • Search Engine Watch. 253 votes Vote Now. ...
  • Search Engine Journal. 240 votes Vote Now. ...
  • Search Engine Roundtable.
Sep 2, 2022

Why my blog is not ranking in Google? ›

Your Website Has Been Penalized By Google

This can consist of anything from building lots of spammy backlinks to your website t, to using over optimized anchor text or thin/duplicate content. Receiving a penalty will result in a loss of organic traffic and rankings making your website hard to find in search results.

How much does it cost to be on Google? ›

Google Workspace plans start as low as $6 per user per month for Business Starter, $12 per user per month for Business Standard, and $18 per user per month for Business Plus.

How do I get Pageviews? ›

How to Increase Your Pageviews Per Visitor
  1. Create great blog content and make sure it is optimized.
  2. Create evergreen content.
  3. Creating a great user experience.
  4. Have a sidebar that promotes related blog content.
  5. Promote old blog posts (and do a better job at promoting existing content)
  6. Conclusion.

Is Google Analytics free to use? ›

Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Can you do SEO yourself? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

How much does it cost to be the first search on Google? ›

FREE! It doesn't cost anything. Google will put you on their website at no charge.

Can I do SEO without paying? ›

SEO can be built to have a strong foundation and then maintained for a relatively low-cost in comparison with PPC or Google Ads. If you want to rank higher in Google without paying - with money - you'll always end up paying in time. You'll have to learn these methods of ranking which can take years to achieve.


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