How to Create and Sell Mini Courses: Definitive Guide
There are specific reasons that can make you create a mini course.
- You’re new to creating online courses and want to test if your niche is profitable.
- You want to use it as an incentive to attract prospects to your main course.
- Or you’re looking to share a specific skill without overwhelming your students with huge amounts of content.
A mini-course is a great way to try out an idea without spending much time or money.
But to create a successful mini-course, you need to know how it works and the tools you need to achieve that.
So in this guide, we’ll walk you through everything you need to know about creating and selling mini-courses.
A mini-course is a short instructional program that focuses on a particular topic or ability.
Usually, a mini-course is short and only about two to three hours in length. Mini-courses are shorter than full-fledged courses and are meant to help your audience solve a specific problem or reach a single goal.
Mini-courses can be taught in many different ways, such as through online courses, workshops, seminars, and other types of classes.
There are huge benefits to creating mini-courses.
Firstly, a mini-course can help you attract more leads to your sales funnel.
Suppose you’re an SEO expert. And you decide to create a full course to help your audience learn SEO.
A mini-course can be used as a lead magnet to get people who might buy your course to sign up for your email list.
After sending a couple of drip email campaigns, you can pitch your main offer, which is your full SEO course.
The other benefit of mini-courses is that they take less time to create.
A mini-course can usually be made in less time, which takes away a lot of the stress that creators of larger courses usually feel.
Lastly, mini-courses help you, as a creator, figure out if the market you want to go into is a good one.
By creating a mini course, you get a chance to see if there’s an audience interested in learning about the topic on which you want to create a course.
Before you jump into the deep end of whatever niche you want to create a course in, you can put out a mini-course to see if there’s an audience and an appetite for the learning you want to provide.
By now, I bet you know what a mini-course is all about. In this section, we’ll take you step-by-step through how to create one.
That’s from getting the best mini-course idea to using the right tool to create one and knowing how to promote it.
Let’s get into it.
If you want people to sign up for your mini-course, you need to come up with the idea that will interest your target audience.
The question is, “How do you find a great mini-course idea?
Use your already high-performing content types to find a great mini-course topic.
As a creator, you can get a mini-course idea by looking at the most popular content types.
If you have a blog, you can log in to your Google Analytics account and find the posts that perform well in terms of traffic and lead generation.
If you’re an Instagram creator, you can gather a few of your most viral posts and find a common thing that helped your content become viral.
Suppose you’re an educator who’s never created content before and wants to create a mini course to test the waters in your niche.
You can find great mini-course topics there as well.
Here’s how to find one.
Let’s start with the obvious one.
What skills do you have and think can benefit your audience?
This can be a skill that you have a degree in, learned at work, or have as a hobby.
For example, say you are a really good chef. But to be specific, you make great tacos, especially the Birria Tacos.
You can create a mini-course and show your recipe to your audience on how to make birria tacos.
After you find the topic, you’re most skilled at and love, it’s time to know if there’s an audience interested in the same.
You can use a tool like Google Trends to assess the topic’s popularity and trend over time.
If you look at the keyphrase “birria tacos recipe” on Google Trends, you’ll see that the keyword has been getting interested for the past five years.
This means that people are interested in learning how to make Birria tacos.
Here are other tools you can use to research a mini-course topic:
- SEMrush: for finding high-performing content on search engines.
- BuzzSumo: finding viral content on social media.
- Leads Quizzes: for surveying your audience and learning more about them
- Reddit: for uncovering new ideas that your audience is actively talking about
A learner persona is a fictional character that represents your ideal student.
It represents a set of fictional characteristics that paint a picture of your ideal audience.
Creating a learner persona for your mini-course has tremendous advantages.
- It helps you figure out the main pain your ideal audience faces, allowing you to create a course that helps them solve their pains.
- Before creating the mini-course, you’ll learn what your ideal student knows and doesn’t before taking the course.
- Help you make better decisions when designing your course and the technology you want to use.
- Creating learning objectives helps you design a better learning experience.
You can research your audience by running surveys, interviewing them, or running group discussions.
While a fully online course has the time to go into all the encompassing details and frameworks, mini-courses do not have that luxury.
Your minicourse needs to be concise and still pack a punch.
Remember, your audience has a limited attention span, so you need to get into the meat of the content immediately.
Also, you want students to feel like they’re getting value without consuming a bazillion words of content.
After creating your mini-course learning materials, you need a platform to host them, build your community, and sell your mini-course.
The choice of your online course platform can make or break your mini-course success. In that case, we would advise you to pay attention to a platform with these core features:
- A foolproof built-in course builder: to help create and design your mini-course easily.
- Third-party integration tools: to allow you to extend the functionality of your e-learning platform with third-party apps.
- Community building tools: to enable you to build a community around your expertise
- Detailed analytic tools: to gauge the performance of your mini course.
- Cloud-based: to ensure faster implementation since it doesn’t require onsite installation.
- E-commerce support: to allow you to monetize your online course via an effective checkout system.
In this case, GroupApp seems to check all the boxes and is even more perfect.
The online course builder has a user-friendly interface that allows you to launch your mini-course faster.
In case you want to price your mini-course, you can easily do so with GroupApp.
You can make your mini-course free or charge a one-time fee.
From there, you can upload and organize your learning materials.
You can also easily add different content formats, like PDFs, and even add text quizzes to assess how well your audience has understood your content.
You have now created your mini-course. What’s next is bringing it to your audience’s eyeballs.
Like any lead magnet, your mini-course has an active audience. With that in mind, you need to leverage your digital marketing platform to attract leads and scale your business.
Here are steps you can take to promote your online mini-course:
In plain language, a landing page is a stand-alone page that you create with a conversion goal in mind.
You need to attract your potential students to your mini course. Otherwise, it will be challenging to gauge the profitability of the niche you want to delve into.
And if you are using your mini-course as a lead magnet to attract your prospects to your main course, you need a well-polished landing page that will entice them to take action immediately and convert.
Here’s the general appearance of a landing page:
Here are specific things you need to consider to create highly converting landing pages.
- Create a persuasive headline and sub-headline.
- Use visuals.
- Clearly outline your value proposition.
- Powerful CTA.
- Write customer’s focused copy.
We have a guide on creating a highly converting sales page. Steal the tips from the guide and incorporate them to build a sales page for your mini-course that converts.
A presale enables you to promote and sell your digital product before its official release date.
When you pre-sell your courses, you provide your audience with the privilege of being among the first to access your content as soon as you release the course.
You also allow yourself more time to prepare your course contents and minimize the time you spend generating sales when you launch the course.
This method, when executed perfectly, combines urgency and regular marketing practices to enhance conversion rates.
It takes money to make money, and advertising an online mini-course is no exception if you want great results.
Running advertisements is an excellent way to promote your course.
You can run Facebook ads to reach more audiences on social media or even run PPC ads on search engines like Google to attract more leads.
Social media has transformed marketing over the years. It is more than just a platform where you sign up to meet friends; it can also be a great advertising powerhouse.
The best platforms are Facebook, Twitter, LinkedIn, Instagram, and YouTube.
However, you must be aware of how varied each platform might be in terms of interaction.
For example, Linkedin caters to a professional audience. It can be a great place to start if you’re in the B2B market.
And Twitter, on the other hand, needs you to post short CTAs. That’s because, with a character restriction of 280, you need to keep your post straight to the point.
That way, you can highlight the nuances of your mini-course in the fewest words possible to grab your audience’s attention.
Drip marketing is the process of gradually revealing some information to your target audience in order to entice them to buy.
To run a drip campaign, you need automation marketing software.
Using GroupApp, you can integrate an email marketing software like HubSpot that allows you to run drip campaigns for your email subscriber list.
To run a successful drip campaign for your minicourse, send fresh content via email every few days, all related to your minicourse.
You can start with a welcome email that invites your customer to join your newsletter. Please mention that you’ve created an online short course that they might find useful.
Your next email can address your customer’s pain. In short, what is the problem that your audience is facing, and how can you help?
The last email can include your strong sales pitch and a link to your main course. Because your consumers are used to hearing from you, they will be more responsive to your offer.
Developing a short course is a great technique for anyone who wants to create an online course but is still determining if the topic they want to create will appeal to their audience and have a good financial return.
A mini-course enables you to test and sharpen your skills before embarking on a larger undertaking.
- Before you think of spending more time and effort on a more sophisticated course:
- Construct a short course to learn about the tools and technical resources required.
- Establish a teaching style.
- Assess its public acceptance.
Get started with GroupApp today and create your first mini-course in minutes.
- Build your brand around a theme or topic. ...
- Create a membership site. ...
- Establish your online audience. ...
- Pick a mini course topic. ...
- Build a buyer persona for your mini course. ...
- Identify your mini course goals. ...
- Outline your mini course. ...
- Create focused, actionable content.
- Choose the topic of your course.
- Conduct customer research.
- Select the format of your course.
- Test if your course has high market demand.
- Pre-sell your course.
- Outline your course content.
- Set course pricing and sales goals.
- Choose the right course platform.
There are are several monetization options for a course creator. Successful course creators make around $1k – $10k per month on average. The top course creators can make 6- to 7-figure incomes per year.What software to sell a course? ›
- Udemy. Udemy is among the most popular and well-known online course platforms out there today. ...
- Teachable. With Teachable, course creators can customize all the details of their courses, including the design. ...
- Kajabi. ...
- Skillshare. ...
- Thinkfic. ...
- ProProfs LMS. ...
- Podia. ...
It helps to start and test the waters. Setting up a mini course is similar to creating a traditional online course, but it's much faster. You can sell it for $10-$50, depending on the content. Usually, the time duration is from 30 to 90 minutes.How many hours is a mini course? ›
Typically two to three hours in length, a mini course focuses on helping your audience solve a specific problem or achieve one result. A free mini course is the perfect little tool to build an email list and determine who is interested in your full, paid course. Plus, building a mini-course doesn't require much effort.How do you create a course step by step? ›
- Choose the right subject matter.
- Test your idea.
- Research the topic extensively.
- Write a course outline.
- Create the course content.
- Bring your course online.
- Sell your online course.
- Market your content.
- Consider timing and logistics.
- Recognize who your students are.
- Identify the situational constraints.
- Articulate your learning objectives.
- Identify potential assessments.
- Identify appropriate instructional strategies.
- Plan your course content and schedule.
- Step 1: Determine your target audience's requirements. ...
- Step 2: Create and distribute content for free that addresses a specific issue. ...
- Step 3: Provide a complimentary resource to help you generate a customer list. ...
- Step 4: Begin your drip marketing strategy.
Many aspiring creators ask themselves this very question when they are looking to start a new online course. The time you will need to put a course together really depends on your specific case, however it generally takes anywhere between 25 to 500 hours to craft an online course.
It can take anywhere between 3 days to 2 months to create an online course, assuming that you are working on it full time. A mini-course covering a very narrow topic can be produced in only 3 days or less, while a complete in-depth 20h masterclass covering all levels can take several months to produce.How much does the average course creator make? ›
|Annual Salary||Monthly Pay|
It can cost anywhere from $200 to $10,000 to create an online course. The main source of expenses is the labor involved, followed by the equipment and software.What kind of online courses can you sell? ›
- Work From Home Business.
- Influencer Marketing.
- Machine Learning.
- Artificial Intelligence.
- Cryptocurrency Investing.
Application software is the most common software type and the one that end-users interact with frequently.Is teaching on teachable worth it? ›
Teachable is a great platform for anyone looking to teach online. With Teachable, you can easily create courses, upload videos or audio files as course materials, and sell your course using a simple checkout process. It's quick and easy to get started, and you can quickly create and publish a course.How do I start a learning company? ›
- Identify Target Audience. ...
- Decide the Core Content for your eLearning Business. ...
- Create Lessons & Courses. ...
- Choose an eLearning Platform. ...
- Price Your Courses. ...
- Promote your eLearning Business.
- Choose an authoring tool that is right for you. ...
- Research your eLearning audience and subject matter beforehand. ...
- Create an eLearning template or use an existing one. ...
- Choose a cloud-based learning management system. ...
- Use links to add multimedia and resources.
Microlearning is an approach to learning new information in small chunks at a time. Typically, microlearning sessions are under ten minutes and can take as little as one minute to complete.What makes a good mini lesson? ›
Mini-lessons focus on essentials and are delivered in a way that is clear and concise. They should be designed to empower all students to understand the purpose of the lesson and why the content being taught is important.
A mini-unit generally consists of three to five 45-minute lessons (hence the name "Mini"!).Are mini lessons effective? ›
Mini lessons are the perfect tool for teaching key skills related to reading, writing, and math. You can truly use mini lessons for any subject or topic, even skills related to social-emotional skills, direction following, and behavior.What is considered a short course? ›
Short courses vary in duration, from just a few hours to a few months, depending on which course you enrol in.How short is a short course? ›
In swimming, the term short course (abbreviated SC) is used to identify a pool that is 25 metres (27.34 yd) in length. The term is also often included in meet names when conducted in a short course pool.How many hours a week is 3 courses? ›
|Credits to be earned||Hours per week, 7-week course||Hours per week, 8-week course|
|1 credit||6 hours||5 hours|
|3 credits||18 hours||16 hours|
|6 credits||36 hours||32 hours|
|12 credits||72 hours||63 hours|
- Step 1 - Market research.
- Step 2 - Understand your student.
- Step 3 - Create free content.
- Step 4 - Understand SEO.
- Step 5 - Create a sales funnel.
- Step 6 - Build a brand.
- Step 7 - Build a community.
- Step 8 - Validate your course ideas.
- Pick the perfect course topic.
- Ensure your course idea has high market demand.
- Create magnetic and compelling learning outcomes.
- Structure your modules and course plan.
- Determine the most engaging and effective delivery methods for each lesson.
- Produce your online course: filming, recording, and editing.
- Course Description from the Academic Calendar. Course description... ...
- Course Goals. ...
- Student Learning Objectives/Outcomes. ...
- Assessment Overview. ...
- Assessment Plan. ...
- Plagiarism Announcement. ...
- Schedule of Activities. ...
- Reading List.
- Step 1: Write Learning Outcomes. ...
- Step 2: Determine Course Structure. ...
- Step 3: Determine Assessment and Feedback. ...
- Step 4: Select or Design Instructional Strategies. ...
- Step 5: Prepare Your Course Syllabus.
The course design triangle has three principal components: objectives, assessments, and instruction. To achieve a coherent learning experience, all three course components must closely align with one another and also consider the course context.
Basic acquisition funnels that include a lead magnet, a main offer page, an upsell, and a follow-up sequence command fees of $5,000 to $10,000 in today's market. Even if you're a beginner. You can charge more – a LOT more – for complex funnels or if you're a writer with a proven track record.How do you make a killer sales funnel? ›
- Create a landing page. ...
- Offer something valuable. ...
- Nurture the prospect. ...
- Close the deal. ...
- Keep the process going. ...
- Optimize your sales funnel.
If you don't have an audience, you won't make any money selling online courses. In this case, your niche's earning potential or anything else doesn't matter. On the other hand, If you already have a large audience, you're likely to make significant revenue from your online course.How long does it take to create 1 hour of training? ›
According to this data, for one hour of instructor-led training, it takes on average 43 hours of development time (approximately 5 days). Based on these figures, if you needed a day's training course for your employees, you could be looking at around 30 days of resource time.How many hours should an online course be? ›
Anywhere between 4 to 8 hours of total length would be a very typical number for most industries. Not that you are specifically aiming for a given length, it's just it will naturally take you that much time to explain everything in sufficient detail. But your courses don't have to always take that long either.What are the components of a writing mini lesson? ›
Minilessons have a frame, an organization, a way that they go. Many teachers are familiar with the four-part structure that includes connection, teaching, active engagement, and link (Anderson 2000; Calkins 1994).How do you organize course materials? ›
Use well labeled, color coded filing cabinets, storage carts, colorful boxes and even old pill bottles to organize materials. Once a year go through your materials and clear the clutter. Give away or get rid of outdated books, technology, and other resources that you are not using.How do you plan a course work? ›
- 1) Break down the task.
- 2) Make a timetable.
- 3) Set a soft deadline.
- 4) Reserve your resources early.
- 5) Respect the editing process.
Course templates allow you to configure, store and reuse components of a course, such as quizzes, assignments, surveys, images, and so on, and then use the components in individual course offerings.What makes a good course outline? ›
A course outline should include a brief course description and the learning outcomes, outlining the topics that will be covered in the course in the order in which they will be covered.
- Welcome letter.
- Best way to contact you.
- Class website or blog info.
- Homework and grading policies.
- Snack guidelines.
- Birthday party policies.
- List of classmates' names.
- Classroom lunch schedule.
A mini lesson plan is an outline that describes what will be taught, how it will be taught, and what examples will be used. There are four basic sections: objective, method, checking for understanding, and applying knowledge. Objective - This is simply a statement that clarifies the goal of the activity.How many steps are in a mini lesson? ›
The four steps of an effective mini-lesson are married to the gradual release of responsibility. However, do not expect students to master a literacy skill in one 15-minute lesson. Plan a multi-day series where you execute the 4 steps each day, shifting the responsibility as the students get better and better.What are the different types of mini lessons? ›
There are three kinds of mini-lessons: Procedural, Craft and Skills (for more details, see Mini-Lessons: Establishing the Writers Workshop).What are the five aspects of organizing a course? ›
Grave introduced five aspects of organizing a course: determining the organizing principles, identifying the course units based on the organizing principles, sequencing the units, determining unit content, and organizing unit content (p.What is a course organizer? ›
organiser's remit varies according to local school organisation, but in outline the course organiser is. responsible for: • general course management. • assessment and feedback. • advising and supporting students on course-related matters.How many hours does it take to create a course? ›
It can take anywhere between 3 days to 2 months to create an online course, assuming that you are working on it full time. A mini-course covering a very narrow topic can be produced in only 3 days or less, while a complete in-depth 20h masterclass covering all levels can take several months to produce.What is a course design plan? ›
Course design is the process and methodology of creating quality learning environments and experiences for students. Through deliberate and structured expose to instructional materials, learning activities, and interaction, students are able to access information, obtain skills, and practice higher levels of thinking.How do I create my first course? ›
- Find your niche.
- Choose a diverse platform.
- Create a direction and theme.
- Take a look at your top-performing content.
- Find the right medium for your material.
- Start generating content.
- Set rates for each online course.
- Market your course to your target audience.