Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (2023)

Ahrefs vs Moz: Which is the best domain authority checker?

To help you choose between Ahrefs and Moz as your domain authority checker, we asked SEO specialists and content marketing professionals this question for their best insights. From Ahrefs having the edge with its visuals and trend tracking to each tool answering different needs and preferences, there are several areas of comparison that are highlighted to help you decide on either Ahrefs or Moz as the domain authority checker that would best serve your needs.

Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers:

  • Ahrefs Has the Edge With its Visuals and Trend Tracking
  • Ahrefs Tops in Keyword Research
  • Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks
  • Ahrefs is More User-Friendly
  • Both Have Strengths in Different Areas
  • Ahrefs Outweighs Moz in Everyday Tasks and Easy-to-Use Features
  • Ahrefs is Overall More Intuitive
  • Moz Calculates DA Score Based on Real-Time Search Performance
  • Ahrefs Delivers Data for 10 Search Engines While Moz Gives Findings for Only Google
  • Each Answers Different Needs and Preferences

Ahrefs Has the Edge With its Visuals and Trend Tracking

Part of the benefit of visuals is they allow you more clearly identify trends, and this is the major advantage that Ahrefs has over Moz when it comes to their domain authority checkers. Having a value represented by a number means little if there is no context provided for comparison, which basically means that while it may give you a general idea, it does not allow you to see growth, declines, or potential.

Ahrefs’ ability to present its information in graphs, allows its viewer to see the progress of a domain, where it may be going, and how to apply it to a link building strategy, whereas Moz simply presents its rank. In addition, Ahrefs’ Position Explorer allows for a comprehensive look at not only the domain, but the subdomain, which Moz does not offer. If you are looking for a domain authority checker that provides a full understanding of past and current status, as well as future trends, the Ahrefs stands head and shoulders above Moz.

Anthony Puopolo, Rex MD

Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (1) Semrush

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(Video) Moz vs aHrefs (DA vs DR) - Which is Better?

Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (2)

Ahrefs Tops in Keyword Research

Ahrefs beats out Moz in it’s keyword research abilities. This is because it hasn’t given up on using multiple search engines Google is the most popular search engine, and it is where most anyone looking to generate traffic wants to place highly on. That said, other search engines do exist and are used daily, if to a lesser extend individually, when compared to Google.

Moz’s keyword search is based only on google data, as compared to Ahrefs which uses ten unique search engines data.

For anyone focused purely on Google, that difference is negligible but for everyone else, having multiple points of comparison can help improve the overall keyword performance of your digital content. Ahrefs is the winner as far as keyword research by a large margin.

Boye Fajinmi, TheFutureParty

Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (3)

Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks

In my opinion, Ahrefs is the best domain authority checker because it has the most comprehensive and up-to-date database of backlinks. It also has a number of other features that make it indispensable for SEO professionals, such as its ability to track competitor websites and monitor your own website’s SEO progress over time.

Moz is also a very good domain authority checker, but it doesn’t have quite as many features as Ahrefs and its database of backlinks is not always as up-to-date. However, Moz does offer some useful features that Ahrefs doesn’t have, such as its “Domain Comparison” tool which allows you to compare up to five domains at a time.

(Video) Best Keyword Research Tools 2023 (what ahrefs & Moz missed)

Natalia Brzezinska, PhotoAiD

Ahrefs is More User-Friendly

Anyone with a rudimentary understanding of analytics will do well with Ahrefs. The toolbar that allows you to organize the data better is an enormous benefit. You want to find out where your backlinks are, but you don’t want to clutter your results with repeat entries and websites with sub-10 domain ratings. You can eliminate “nofollow” backlinks easily. You can provide a DR range to eliminate the lower-rated websites. You can organize them from newest to oldest. And it’s all incredibly easy to navigate. Ahrefs has a dashboard that’s easy to use and very rarely do I find a backlink that doesn’t show up on Ahrefs first. It’s a great product.

Trevor Ford, Yotta

Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (4)

Both Have Strengths in Different Areas

I’d prefer to keep my response as brief as possible. I understand that each instrument has its own audit part that determines DA for Moz and DR for Ahrefs. Backlinks from referring domains are the only thing in common. The more high-quality links you obtain for your website, the higher your DA and DR are likely to rise. I tested both programmes and noticed that MOZ retrieves backlinks much later than Ahrefs.

Samantha Odo, Precondo

Ahrefs Outweighs Moz in Everyday Tasks and Easy-to-Use Features

Both Ahrefs and Moz are great tools for assessing the overall domain authority of a website. I believe Ahrefs is better at measuring how many unique domains link back to the target page – which can give you some insight into how trusted/useful that particular URL may actually be, including some graphs to show the progress!

Moz does this too, but its main difference is taking into account other essential variables such as spam and domain age, which is one big advantage over Ahrefs.

(Video) Ahrefs vs Semrush (2023) — Which is the Better SEO Tool?

At our company, we opt for Ahrefs, it’s great for everyday tasks, with a clear interface and easy-to-use features. However, we keep using Moz to check the other variables as well.

Maria Harutyunyan, Loopex Digital

Ahrefs is Overall More Intuitive

In the past I used Moz, but when I first tried AHREFS I was amazed at how more intuitive the platform was. It has a lot more detail (especially around competitive factors with domains) and (compared to Moz) it makes it very easy to know which keywords to target first ensuring you get traffic more quickly. One of the best features is its approach to keyword difficulty scoring. Both tools will tell you how hard it will be to rank for a specific keyword but AHREFS tells you how many backlinks you will need to rank for it in the top 10 search results which really helps You decide how to focus your resources to get quick wins. All in all I think AHREFS is streets ahead of Moz.

Shane McEvoy, Flycast Media

Ahrefs vs. Moz: Which is the Best Domain Authority Checker? (5)

Moz Calculates DA Score Based on Real-Time Search Performance

I think that Moz is the best domain authority checker for one big reason. Unlike Ahrefs, Moz calculates a website’s DA score based on the real-time search performance of your domain on Google. So, in Moz you will see the exact domain authority score that you have on Google. Remember, it doesn’t matter what domain authority and other search metrics your SEO tool shows to you, until your website ranks low on Google. The SEO game, after all, is about proving to Google that your website is worth a high search position.

Lyaisan Gayazetdinova, Icons8

Ahrefs Delivers Data for 10 Search Engines While Moz Gives Findings for Only Google

I’d say while Moz only gives keyword research findings for Google, Ahrefs delivers data for ten distinct search engines. Its domain analysis methods are more user-friendly and extensive, including organic traffic and traffic quality estimations that Moz does not provide.

(Video) What's Better For Authority - Moz or Ahrefs?

I think that its link overlap function supports more domains than Moz’s counterpart since it utilizes more SE for optimized keyword accuracy. Furthermore, Ahrefs’ customer assistance is more thorough and simpler to use than Moz’s.

It’s crucial to note that Ahrefs is a superior tool for spotting broken links on a website – both inbound and outbound – permitting you to deal with more domains. You can also deal with huge quantities of domains in Ahrefs once you validate them.

Dan Trichter, Accessibility Checker

Each Answers Different Needs and Preferences

The answer to this question depends on your needs and preferences. If you’re looking for a free, easy-to-use tool that works well with Google Analytics, Moz is probably your best bet. Moz has been around longer than Ahrefs and has more features, databases, and integrations than Ahrefs.

If you’re looking for a more comprehensive platform that takes into account links from other websites (particularly social media), Ahrefs will be an excellent choice. It’s also worth noting that Ahrefs offers the option to connect with Facebook Insights and Twitter Data Explorer—two tools that are not included in Moz—so you can see how your content performs across multiple channels.

Carlos Rosado, Integrated Digital Strategies

Submit Your Answer

Would you like to submit an alternative answer to the question, “What’s the best domain authority checker?” Submit your answer here.


Which site is best for checking domain authority? ›

Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It runs on a scale from zero to a hundred. The higher a website's Domain Rating (DR), the stronger and more authoritative it is. The free tool above shows your website's “authority” as calculated by Ahrefs (i.e., Domain Rating).

What is the difference between Ahref and Moz? ›

While Moz only provides keyword research data for Google, Ahrefs provides it for 10 different search engines. Ahrefs contextualizes SEO data much more thoroughly than Moz, and gives you more filters to manipulate it with.

Is Ahrefs domain rating accurate? ›

The simple answer is no. At least if you only look at the domain rating as a way to judge a domain. Even Ahrefs recognise this limitation. A high quality site may have a low rating if its not so old.

What is the best domain authority or? ›

What is a Good Domain Authority?
  • Scores between 40 and 50 are considered average.
  • Domain Authority between 50 and 60 must be rated as good.
  • Scores above 60 rate the Domain Authority as excellent.
Jul 22, 2021

What are the three most reliable website domains? ›

Websites with these domains (the URL ending) generally have reliable information:
  • org (a registered organisation)
  • edu (an educational institution)
  • gov (a government agency)
  • gov.au (an Australian government agency)
Feb 14, 2023

What is the safest domain search? ›

In our experience, both Bluehost and GoDaddy are the safest domain registrars.
Which are the top 3 best domain registrars in your opinion?
  • Domain.com – Best domain registrar (overall). ...
  • Bluehost – Best domain registrar if you're looking for web hosting.
Jan 1, 2023

Is Ahrefs or Semrush more accurate? ›

Both Ahrefs and Semrush are actually evenly matched in terms of accuracy, but Semrush has a slight edge because it refreshes more frequently. Ahref and Semrush's data generally match and even out, but Semrush will give you visibility into virtually real-time changes.

Which domain is best for SEO? ›

8+ Best Domain Name Extensions
  1. 1. .com. This one is a no-brainer. ...
  2. 2. . blog. ...
  3. 3. . co. ...
  4. 4. .io. Once country-specific, referring to the BIOT, or the British Indian Ocean Territory, the . ...
  5. 5. . net. ...
  6. 6. . org. ...
  7. 7. . tv. ...
  8. 8. . us.
Mar 29, 2022

How often does Moz update domain authority? ›

Our index updates daily! Moz crawls and indexes billions of pages, adding fresh link data every day. When discovered or lost links are found, we'll update our database to reflect those changes in your scores and link counts. We prioritize the links we crawl based on a machine learning algorithm to mimic Google's index.

What is Moz rank? ›

Moz Rank is a quantified measure of link popularity, similar to Google's PageRank algorithm. Your site gains rank based on other websites that link to them, while taking into account those outside site's Moz Ranks. Every outside site that links to your page counts as a “vote” for your site, increasing your pagerank.

Does domain authority really matter? ›

A higher DA indicates a higher chance of ranking in search engine results while a lower DA score can indicate low ranking and a possible loss of traffic. Domain Authority between 40 and 50 is considered average, 50 and 60 is considered good while over 60 is considered excellent.

Is Moz good for SEO? ›

Moz is definitely a great SEO tool that can help you grow your website traffic.

What are the advantages of using Ahrefs? ›

Benefits of Ahrefs

Ahrefs is a complete SEO tools suite that provides keyword research, backlinks analysis, rank tracking, and site crawl. It's the only SEO tool that consistently estimates traffic from webpages and includes that metric in all its views.

How many competitors can you track on Moz? ›

True Competitor identifies the top 500 ranking keywords for your domain, and from there analyzes those 500 SERPs. An analysis of those SERPs reveals a list of the top domains that are also ranking for those keywords, allowing us to surface to you the top 25 competitors you share SERP real estate with.

Which domain is most advanced? ›

Domain Eukarya, which consists of all eukaryotic organisms, or those with the largest, most complex cells and the most advanced compartmentalization.

What are the two most reliable domains? ›

gov or . mil) - Government websites end in . gov are among the most reliable sources on the web.

What is the highest authority Domain Name System? ›

A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the root zone of the name space.

What is the most expensive domain provider? ›

360.com belongs to the Chinese internet security company 360 Security Technology Inc, and currently receives 23.9 million monthly visitors, which ranks it as the 154th biggest website in China. The domain name was bought from Vodafone in February 2015 for $17 million.

Which domains appear to be suspicious? ›

What's a suspicious domain?
  • … mail users complain about.
  • … mail users delete without reading.
  • … mail sent in bulk through the ISP (example: Censorship, Email and Politics)
  • … phishing mail.
  • … malware dissemination.
Jan 16, 2019

What is the most unreliable top level domain? ›

Currently, the worst TLD is . men with Spamhaus saying 55% of the 65,570 registered . men TLDs are “bad.” Now, you may be thinking you'll never intentionally visit a . men site, one of the other shady TLDs from the following lists, or click a spammy .

What is the most common domain site? ›

The .com domain extension is the most popular TLD available. It was initially used by for profit businesses, but it has become the most popular domain name extension in the world. Over half of websites on the internet use the .com domain name extension.

Why is Semrush better than Moz? ›

A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data. Both the tools are efficient in competitor analysis. SEMrush allows you to check Domain Vs Domain metrics.

What data can you get from using Ahrefs? ›

Ahrefs only reports the search traffic of a website. It does not account for direct traffic, referral traffic, traffic from social networks, etc. The traffic numbers in Ahrefs are estimates.

What does Moz Pro do? ›

What Is Moz Pro? Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.

How do I know which domain is best? ›

How to Choose the Perfect Domain Name (12 Pro Tips)
  1. Choose Your Top Level Domain Extension Carefully. ...
  2. Incorporate Targeted Keywords. ...
  3. Make Sure Your Domain is Easy to Pronounce and Spell. ...
  4. Avoid Hyphens and Doubled Letters. ...
  5. Keep Your Domain Name Short. ...
  6. Stay Unique and On Brand. ...
  7. Pick a Domain Name That's Flexible.
May 16, 2022

Are long domain names bad for SEO? ›

So, does your domain name affect SEO? Yes, it does. However, keep in mind that other factors determine your SEO ranking. Your website also needs to load fast, have high-quality content and backlinks, to name a few ranking factors.

What are the top 10 domain extensions? ›

The top-level domain has been the number one for years.
  • 1. . COM. The .com extension was initially intended for commercial companies. ...
  • 2 . CN. The number 2 most popular domain extension is . ...
  • 3. . DE. . ...
  • 4. . NET. . ...
  • 5. . UK. The number 5 most popular domain extension is . ...
  • 6. . ORG. . ...
  • 7. . NL. Say . ...
  • 8. . RU. .

What is the fastest way to increase domain authority? ›

How to Increase Domain Authority
  1. Acquire High-Quality Backlinks from Authority Sites. ...
  2. Create Killer Content That's Link Worthy. ...
  3. Audit Your Site and Remove Bad Links. ...
  4. Optimize Your Website Structure and User Experience. ...
  5. Improve Your Internal Links. ...
  6. Moz Link Explorer.
  7. Ahrefs.
Dec 21, 2022

How long does it take Moz to crawl a site? ›

A crawl can take up to 24 hours after they are requested to complete depending on the responsiveness of the site.

What is the difference between Moz page authority and domain authority? ›

Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. The metrics are, however, calculated using the same methodology — so in many ways, they're more alike than they are different.

How many customers does Moz have? ›

Moz competes with other products in the Analytics, Web Analytics, SEO And SEM, Search Marketing, categories. It has a market share in the Analytics category, and Moz has 16363 customers in 130 countries.

Is Moz free? ›

Why do I have a $1 charge on my credit card from Moz? Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. This is then instantly voided.

What is Google rank in SEO? ›

Google's ranking systems are designed to do just that: sort through hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results in a fraction of a second.

Does Google consider domain authority? ›

Domain Authority is not a Google ranking factor and has no effect on the SERPs.”

Does Google look at domain rating? ›

Domain rating is not one of those factors that Google looks at when ranking a website, but still it is a good metric to check how authoritative is your website as compared to those of competitors. It's a measure of the quality and trustworthiness of your website, and it impacts your SEO in a number of ways.

What is a good domain authority for small business? ›

Domain authority is scored on a scale of 1 to 100. Domain authority score between 40 and 50 is considered to be average, between 50 and 60 is considered good, and over 60 is considered excellent.

How can I check Domain Authority? ›

You can find out the Domain Authority of any website using Moz's Link Explorer, the MozBar (Moz's free SEO toolbar), or in the SERP Analysis section of Keyword Explorer.

What is the tool used to check Domain Authority? ›

Domain Authority Checker by smallseotools.com is the best and most popular free tool on the web for checking the Moz DA of websites. Our free DA Checker tool is fun to use and will show you the accurate DA of any website.

What is the site for checking domain name? ›

To check if a domain name is available, just type it in GoDaddy's search bar and we'll tell you immediately if someone else already owns it. If it's taken, you can search for your desired domain name using our WHOIS Lookup.

Where can I verify a domain? ›

Verify your domain registration
  • Go to the registrant contact email inbox that you listed in your domain registration settings. ...
  • Open the verification email.
  • Follow the instructions in the verification email.
  • Sign in to Google Domains with the email address that you were signed in with when you bought your domain.

How do I get domain authority fast? ›

How to Increase Domain Authority
  1. Acquire High-Quality Backlinks from Authority Sites. ...
  2. Create Killer Content That's Link Worthy. ...
  3. Audit Your Site and Remove Bad Links. ...
  4. Optimize Your Website Structure and User Experience. ...
  5. Improve Your Internal Links.
Dec 21, 2022

What is the Moz trust score? ›

In a nutshell, MozRank means your link popularity score which is measured by the number of quality of links. MozTrust doesn't measure the number of links but the "trust" of the links-which means the higher quality sites that are linking , the higher your trust score is.

How do I check my Moz spam score? ›

From your Moz Pro Campaign select Links > Spam Score from the menu on the left. You can view your own site's Spam Score and a breakdown of the Spam Score for your backlinks. You can also compare your Spam Score with your competitors by selecting them from the dropdown menu.

How do I verify who owns a domain name? ›

You can find out who owns a domain by searching the WHOIS database to find key information such as registrant name, address status and phone number. Note some domains employ a privacy shield to hide such information.

What are the other three things you can do to verify the domain? ›

As soon as your certificate has been ordered, there are 3 ways of verifying your domain(s). The standard (and quickest) way of verifying one or more domains is by making use of Email Verification. Other methods include DNS (CNAME) verification or HTTP File Upload.

How do you tell if a domain is all real? ›

For the cubic function f(x)=x3 f ( x ) = x 3 , the domain is all real numbers because the horizontal extent of the graph is the whole real number line. The same applies to the vertical extent of the graph, so the domain and range include all real numbers.

How long does it take to verify a domain name? ›

Wait 48 hours—Sometimes it takes up to 48 hours for the domain to be verified. Re-enter the verification record—It's possible the verification record was not created or entered correctly. You need to troubleshoot your verification method (see below).


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